If you’re not making the most of video in your content strategy, you’re missing a trick. OLIVER Content Marketing Manager, Carina Jeppesen, sheds light on why video marketing is an important addition to any digital marketing strategy.
From Twitter’s Meerkat to Periscope, new platforms for creating, sharing and live-streaming videos are popping up every day. Established social media platforms are getting more competitive with their video offerings too. YouTube celebrated its 10th anniversary this year by putting the spotlight on brand influencers, and Facebook announced that they would be contending as a premier video platform in the future.
Video marketing is becoming a key driver of leads and sales for brands. For example, in the recent ‘Beauty Project’ campaign by Selfridges & Co that aimed at driving sales of beauty ranges. The video campaign was a huge success resulting in a double-digit increase in beauty sales.
Want to know why brands now consider video such a core part of their digital marketing and content strategies? See our five telling statistics below.
In 2019 80% of all Internet traffic will be video content
Cisco predicts that globally, consumer Internet video traffic will rise to from 64% in 2014 to 80% in 2019.
Every day hundreds of millions of hours of video are watched on YouTube, generating billions of views. The number of hours people are watching YouTube videos each month is up 50% year on year. In 2014, Facebook alone reported a 50 percent growth in video views, reaching over a billion a day views. One year later, it’s up to three billion per day.
33% of tablet owners watch at least one hour of video per day on their device
Mobile devices are playing a key role in video views, with tablet owners watching a lot of content either on-the-go or in their homes.
Video can reduce email campaign un-subscribers by 75%
Research done by automated email marketing provider, Eloqua, found that including video in an introductory email reduced un-subscribers by 75%. It’s also been found that including video in email can increase click-through rates by 50%. Using the word ‘video’ in email subject lines can boost open rates by 19%.
90% of shoppers indicate video plays an important role in making purchasing decisions
Video has been found to play a very important role in the consumer journey – 52% of consumers say that watching product videos helps their decision-making during online purchases. Studies also show that online shoppers with the option of viewing a video stay on average 2 minutes longer with 64% more likely to purchase than other online visitors.
And it doesn’t just stop at B2C decision-making – according to Forbes, 75% of executives watch work-related videos on business and B2B websites at least once a week, with over 50% preferring videos to reading text.
52% of marketing professionals name video as the content that drives the best ROI
With increase of popularity in video watching and such a high influence on decision-making, it’s not suprising that marketers get results from video. It may be a bigger investment to create a good video campaign, but it’s worth it. Both B2B and B2C marketers worldwide name video being in the top 3 most effective social media marketing tactics.