English Apples and Pears Ltd – Integrated campaign
25k Facebook likes achieved
1.3 million Reach through Twitter alone
53 million Combined reach through press, display, radio and social media
4 Films written, filmed and produced in-house
English Apples’ objectives for 2015 included supporting English apple growers and boosting awareness of English apples among shoppers and consumers.
Tapping into the shared memories of the Nation, we developed a campaign which made the ‘Union Jack’ sticker the hero, encouraging the audience to share their ‘sticker story’ memories, and to ‘look for the sticker in-store’.
Using press, radio and digital display media targeted at female shoppers – ‘busy Mums’ – we successfully established the ‘sticker memories’ campaign, as measured by steady growth in social media activity.
Throughout 2016, a series of light-hearted films (all produced wholly in-house) have developed the campaign theme and built a platform for growth across other brands and markets for English Apples.
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